Advertisement

Topic: Consolidation

Type
Here's Who Gets What in Kraft's Agency Consolidation Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

December 4, 2014, 6:44 PM EST

Interpublic's Net Income Nearly Doubled in Q3 Gain comes amid revenue growth of 8%

Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of…

October 22, 2014, 8:24 AM EDT

Honda Hires a New Agency for Digital Marketing Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

August 12, 2014, 8:23 PM EDT

WPP Expects More Consolidation Amid Publicis Groupe-Omnicom Deal Rival fans flames on potential conflicts, regulatory hurdles

In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as a “big, bold, surprising move.” For its own part,…

August 29, 2013, 9:42 AM EDT

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

Advertisement