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Topic: Conan O’Brien

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

Why Conan O'Brien Isn’t Afraid of Becoming a Digital Brand

Plus, how he chooses his ad deals

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years. Speaking about those…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

Plus, 5 other programming and ad sales initiatives

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the…

Steve Koonin Out at Turner

Programmer joins the Atlanta Hawks as CEO, minority owner

After a 14-year stint with Turner Entertainment Networks, where he most recently served as the division’s president, Steve Koonin is leaving the cable programming giant to assume the role of…

Strong Sampling for Jimmy Fallon’s Tonight Show Debut

Post-Olympics opener ties Conan, but trails Jay

While the overnights for Jimmy Fallon’s first night at the helm of The Tonight Show were promising, it would be premature to crown the antic talk show host the King…

NBC Snows Over Rivals in First Night of Winter Olympics

20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

It’s Official: Seth Meyers Named Late Night Host

NBC taps SNL head writer to replace Tonight Show-bound Jimmy Fallon

NBC on Sunday locked in the final piece of its late-night schedule, naming Seth Meyers the host of Late Night. The Saturday Night Live head writer and “Weekend Update” mainstay…

It’s Official: Fallon Will Succeed Leno as Tonight Show Host

Longtime NBC host will step down next spring

After weeks of poorly contained leaks and a public airing of grievances, NBC on Wednesday made it official, confirming that Jimmy Fallon will succeed Jay Leno as the host of…

What Does That Second Screen Mean for Viewers and Advertisers?

Audio is the secret

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

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