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Topic: comScore

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

Finally, Some Actual Netflix Viewer Data ComScore report breaks down viewership trends

ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats…

October 14, 2014, 10:21 AM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

ComScore Will Acquire MdotLabs to Help Fight Ad Fraud Analytics notable will use the startup's safety technology

Cyber-safety startup MdotLabs is being acquired by comScore, an online analytics and fraud prevention. MdotLabs's 12-person staff will join the Reston, Va.-based researcher's team. The move appears to be of a…

August 5, 2014, 12:44 PM EDT

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

May 15, 2014, 9:20 AM EDT

Yahoo Teams With comScore to Provide Real-Time Metrics For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

April 28, 2014, 10:30 PM EDT

Trouble Brews Over the Viewability of Digital Ads Publishers wary of increased scrutiny by brands

The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers. It’s a move that will likely reshape…

April 27, 2014, 8:38 PM EDT

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Big Data Players Riff on Instagram Video (and Ukulele) I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

March 31, 2014, 3:55 PM EDT

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