Topic: comScore
LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…
As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system…
AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…
In the actual hotel where Mad Men TV characters Don and Betty Draper were to stay during their fictional visit to Rome in the 1960s, 200 advertising players from around…
There's a ton of consumer data becoming available to brands and agencies, but what are they supposed to be doing with that sprawling marketing intelligence? Not surprisingly, leaders from comScore,…
Tumblr has a problem: advertisers just can’t get enough of their ads. It’s a good problem to have, especially considering that Tumblr didn’t even sell proprietary ads until last spring, when…
Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…
For those looking at the 2012 election through a digital lens, there was plenty to talk about last week. A Pew Research Center study making the rounds among media outlets…
Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into…
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…
