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Topic: Computers

Asus Has Finally Created the Perfect Digital Device for Birds With Arms An odd meme becomes a tablet's marketing campaign

Stop it, you're quilling me. Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes's first global campaign for the Asus Transformer T100 2-in-1. It's also…

November 19, 2014, 11:53 AM EST

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Toshiba Gets Sophomoric in Ads Aimed at College Crowd Pranks, bodily fluids and unrequited bromance

Toshiba targets the college-guy demo with sophomoric humor in a trio of Canadian spots from Capital C. All of the action takes place in dorm rooms, and the ads seek…

August 15, 2013, 8:11 AM EDT

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

One in Four Teens Uses a Cellphone to Get Online Among adults, it's only 15 percent

Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that).…

April 16, 2013, 10:04 PM EDT

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

TV-Smartphone Combo Dominates Multiscreen Consumption Google study looks at sequential and complementary use cases

When consumers are watching TV, they’re most likely also checking email on their smartphones. That line’s become a fixture at industry conferences to the point of cliche, but it's true.…

August 29, 2012, 11:00 AM EDT

Business Is Slow for PC Makers Analysts say that the rise of tablets is partly to blame

Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of…

May 18, 2011, 9:36 AM EDT

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