Topic: Commonwealth

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth

New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

Silverado Begins New 2014 Launch From Commonwealth

GM's biggest marketing effort in years

General Motors on July 4 will kick off its biggest launch of the last six-plus years, with the debut of the 2014 Chevrolet Silverado. The campaign breaks in Texas, where…

Commonwealth Angles to Retrieve Silverado Business

Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

Layoffs Hit BBDO, Goodby

Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

Goodby's Split with GM's Commonwealth Confirmed [Updated]

McCann will run Chevy ad entity, add GSP staffers

It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business. Goodby, Silverstein & Partners…

YouTube's 10 Most-Watched Ads in February

Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot

Commonwealth's Linus Karlsson on creating five ads in one

IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a…

GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild

But questions persist after CMO's sudden departure

General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…