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Topic: Commonwealth

Gary Pascoe Named Chief Creative Officer at Chevy's Commonwealth New role following Chevy agency consolidation

Gary Pascoe has been named chief creative officer, North America, at Chevrolet agency Commonwealth. Pascoe joins the McCann Worldgroup unit from JWT/Team Detroit where he was executive creative director, executive…

July 24, 2013, 2:50 PM EDT

Silverado Begins New 2014 Launch From Commonwealth GM's biggest marketing effort in years

General Motors on July 4 will kick off its biggest launch of the last six-plus years, with the debut of the 2014 Chevrolet Silverado. The campaign breaks in Texas, where…

July 2, 2013, 5:41 AM EDT

Commonwealth Angles to Retrieve Silverado Business Assignment had shifted to Leo Burnett in December

Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources…

June 12, 2013, 3:37 PM EDT

Chevy Releases Extended Volt Spot, Now With More Robot Dog Unwrapping the launch ad

This Chevy Volt ad, titled "Silent Anthem," is an extended version of the Volt footage we saw in the "Find New Roads" launch spot in February. Visually, it's interesting, although…

May 23, 2013, 1:07 PM EDT

Layoffs Hit BBDO, Goodby Follows major account losses

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

May 16, 2013, 8:26 PM EDT

Goodby's Split with GM's Commonwealth Confirmed [Updated] McCann will run Chevy ad entity, add GSP staffers

It's confirmed: McCann Worldgroup is taking over control of Commonwealth, the global joint venture created a year ago to work for General Motors' global Chevrolet business. Goodby, Silverstein & Partners…

March 13, 2013, 1:48 AM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

Inside Chevrolet's Bustling, Magical 'Find New Roads' Launch Spot Commonwealth's Linus Karlsson on creating five ads in one

IDEA: Four directors. Five vignettes. One brand new global positioning. A lot went into Commonwealth's 90-second launch spot for Chevrolet's "Find New Roads" campaign. And the finished film is a…

February 19, 2013, 8:12 AM EST

GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild But questions persist after CMO's sudden departure

General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…

July 30, 2012, 2:29 PM EDT

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