Topic: Commercials
Type
Data Points: Social Savior
Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?
With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…
Data Points: Ad Play
The price of a Super Bowl spot keeps going up, but advertisers keep paying
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…
All Revved Up: Die Hard Reboots Iconic Battery Spot
Frozen car on the lake starts up again—but with a twist
In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the…
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