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Topic: Commercials

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke

An OS for the next generation

Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the…

Advertisers Can Finally Boogie Again With the Disco Hit Y.M.C.A.

Iconic Village People song lives on in licensing

It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court…

A Boy and a Teacher Are Featured in Microsoft's Super Bowl Ads

Tech giant gets its pre-release in just under the wire

In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff. The tech giant used in-house marketing personnel as well as outsiders to…

Nationwide Will Air 2 Very Different Ads During the Super Bowl

One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad

'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads

Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

Robin Williams Left a Legacy of Humor and Humanity in Ads

His talents ranged from high-energy showmanship to powerful narration

“The powerful play goes on and you contribute a verse.” The powerful monologue Robin Williams recited in Dead Poets Society is also part of his legacy in advertising, as it became…

Adweek's Top 5 Commercials of the Week: June 13-20

Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

Data Points: Social Savior

Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…

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