Commercials | Adweek
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Topic: Commercials

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Data Points: Social Savior Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…

February 6, 2013, 9:39 AM EST

Data Points: Ad Play The price of a Super Bowl spot keeps going up, but advertisers keep paying

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…

January 30, 2013, 5:20 AM EST

All Revved Up: Die Hard Reboots Iconic Battery Spot Frozen car on the lake starts up again—but with a twist

In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the…

March 29, 2012, 3:19 PM EDT

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