Topic: Comic Con
There's Marvel, Warner Bros. and not much else
By Tim Baysinger on Jul. 21, 2016 - 10:10 AM EDT
Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV…
Heads up, hashtag lovers
By Toni McQuilken on Aug. 5, 2014 - 2:16 PM EDT
The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…
The Adweek July 22-Aug. 4
Jul. 19, 2013 - 3:29 PM EDT
Teasing next week's issue: the new tribes attending Comic-Con, how to solve the problems at Apple, Marissa Mayer's new ad strategy, what Reggie Watts loves and hates and more.
Costumes and branding and sales, oh my!
By Sam Thielman on Oct. 15, 2012 - 5:19 PM EDT
"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…
Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much
By Sam Thielman on Oct. 15, 2012 - 12:03 AM EDT
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…