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Topic: Comic Con

AirSign Combines Social Media With Skywriting

Heads up, hashtag lovers

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…

Comic-Con, the Cure for a Sick Apple, Reggie Watts and Ebay, and More From the Ad Loft [Video]

The Adweek July 22-Aug. 4

Teasing next week's issue: the new tribes attending Comic-Con, how to solve the problems at Apple, Marissa Mayer's new ad strategy, what Reggie Watts loves and hates and more. 

Column: Comic Con Can Help You Sell ... Everything

Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

Hasbro Transforms

Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

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