Comic Con | Adweek
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Topic: Comic Con

Comic-Con, the Cure for a Sick Apple, Reggie Watts and Ebay, and More From the Ad Loft [Video] The Adweek July 22-Aug. 4

Teasing next week's issue: the new tribes attending Comic-Con, how to solve the problems at Apple, Marissa Mayer's new ad strategy, what Reggie Watts loves and hates and more. 

July 19, 2013, 3:29 PM EDT

Column: Comic Con Can Help You Sell ... Everything Costumes and branding and sales, oh my!

"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!" Sure enough, a gentleman walked by clad in an astonishingly…

October 15, 2012, 5:19 PM EDT

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

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