Topic: Comcast

Comcast Has Combined Its Linear and Digital Olympic Feeds to Make Watching the Games Easier

New technology could help monetize big TV events

As the Olympics unfold, NBCUniversal is offering so much linear and digital Rio Olympic programming—6,755 hours overall—that not even the people behind it are quite sure how viewers should try…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Can Social Media Help Major League Baseball Get Younger?

Commissioner Rob Manfred sets out to solve the age problem

Major League Baseball has an age problem. The 147-year-old league is financially healthy, sure, but younger fans are increasingly hard to find. MLB has the oldest median TV audience at…

Amazon Now Wants to Sell You TV and Internet Packages

Opens 'Cable Store' with Comcast Xfinity offerings

Amazon quietly launched an e-commerce channel in the last couple of days that's selling TV-and-Internet-bundles from Comcast Xfinity. Called Amazon Cable Store, the channel represents a partnership between the two companies. Given…

NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Collaborating with advertisers

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both…

How Big Cable Is Stemming the Cord-Cutting Tide

Comcast, TWC, Charter had a stronger-than-normal 2015

A funny thing happened this week on the way to that big cable box in the sky: Three of the largest U.S. cable operators actually added subscribers. In releasing their fourth…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…