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Topic: Comcast

With New Distribution Deal, Comcast and Discovery Kiss and Make Up

Move past Time Warner Cable battle

To paraphrase Taylor Swift, Discovery Communications and Comcast used to have bad blood, but now they've got mad love.  After bitterly feuding last year over Comcast's attempted $45 billion acquisition of…

Doritos and 8 Other Brands That Took Digital Bites Out of #Sharknado3 Buzz

Nascar got lucky, product placement killed

Doritos may have been the most dedicated marketer for Syfy's Sharknado 3 last night, pushing its brand via mobile-video ads before the telecast as well as with Twitter promos and…

This Bites! Sharknado 3 Is Basically Just 2 Hours of Comcast-Branded Content

Starring Xfinity and Universal Studios Florida

There have only been a handful of TV moments that became true social media phenomena, but the original Sharknado certainly qualifies. The Syfy movie premiered with almost no fanfare two summers…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice

With video, nothing is certain, and anything is possible

While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options…

The Winners and Losers in the FCC Ruling for Net Neutrality

Mozilla and Netflix celebrate as Comcast and Verizon seethe

In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix. Specifically, the regulatory body voted…

Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast

Want everything this slow?

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. It…

Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind Imagines The Wizard of Oz

GS&P N.Y.'s seamless mix of craft and emotion

Here's an ad that should be a show-stopper during the Oscars on Sunday night. The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born…

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