Topic: Columbia Sportswear

Q&A: Gert Boyle, the 'First Lady of Oregon,' on Making Ads and Being the Center of Attention

Columbia Sportswear's chairman returns, though she never really left

Gert Boyle, 91, chairman of Columbia Sportswear, returns this week in the company's ads after a decade's absence. From 1984 to 2005, she perfected the "One Tough Mother" persona in…

After a Decade Away, Columbia Sportswear's 'One Tough Mother' Makes Her Comeback

Gert Boyle stars in new ads from North

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade. "It was time for us to insert some sexiness back into our…

Columbia Sportswear Hires North for Fall 2014 Creative

BSSP still buying media

Creative work on Columbia Sportswear is returning to the brand's Portland, Ore., hometown, after spending some five years further down the Pacific Coast. The marketer has hired Portland-based North to lead…

Angry Cat Among Those Testing Columbia Sportswear Products

Plus, a second disgusting taste test this week

Columbia Sportswear, last seen freezing its underlayers off with hypothermia-defying Dutch stuntman Wim Hof, has now created a faux science YouTube series called "Great Moments in Trying Stuff" to celebrate…

Ad of the Day: Columbia Sportswear

Meet the brand's anti-spokesman, Wim Hof, the one crazy fool who'd rather go almost naked in the Arctic

Wim Hof doesn't mind prancing through the Arctic cold in nothing but his shorts. For the rest of us, Columbia Sportswear suggests trying its battery-powered, electrically warmed line of Omni-Heat…