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Topic: College football

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

March 25, 2014, 1:06 PM EDT

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

January 26, 2014, 8:51 PM EST

Final BCS Title Game Is One for the Ages Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

January 7, 2014, 7:54 PM EST

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

December 12, 2013, 5:17 PM EST

Ole Miss Girl Could Be the Best Party-School Spokeswoman Ever Student drinks, charms her way to viral fame

Hopefully Ole Miss is prepared for a spike in enrollment and a corresponding dip in GPA, because the university just received one of the best unsolicited party-school endorsements of all…

October 17, 2013, 1:26 PM EDT

Fox Sports 1 Powers Through Its First Month Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days…

September 20, 2013, 1:41 PM EDT

ESPN Urges Football Fans to 'Get Up' for College GameDay New campaign with 72andSunny

Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show. The new anthem spot, created with the help of 72andSunny and…

August 26, 2013, 10:02 AM EDT

Big Ten Network Tests Instagram Video for Reporting Football Sports channel is early adopter

The Big Ten Network's Tom Dienhart, who has been a college football writer since 1990, this month can add "social video journalist" to his resume—he has been shooting dozens of…

August 20, 2013, 3:05 PM EDT

College Football Is Kicking Off With an Unprecedented PSA Blitz Focus on player safety

It’s one thing for futurist Malcolm Gladwell to push for killing off college football because it might damage a player’s brain—he’s a nerdy Canadian, after all. But when pro football…

August 18, 2013, 10:25 PM EDT

Coke Zero Basks in 'Bama Buzz Brand runs biographical TV spot about coach Nick Saban

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…

January 8, 2013, 12:38 PM EST

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