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Topic: College football

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Coke Zero Basks in 'Bama Buzz Brand runs biographical TV spot about coach Nick Saban

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…

January 8, 2013, 12:38 PM EST

Taco Bell's Digital Guacamole Dips heartily into social to debut new appetizers

Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…

December 20, 2012, 3:02 PM EST

Twitter, ESPN to Stream Bowl Game Replays via Tweets Cable net partners with Ford in distribution deal

Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor. The latest development is a partnership…

December 14, 2012, 5:10 PM EST

When Irish Eyes Are Smiling A Notre Dame-Alabama BCS title bout has ESPN counting its blessings

Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…

December 10, 2012, 12:01 AM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

ESPN, Nissan Return to the Heisman House Gridiron greats huddle up for fall campaign

Robert Griffin III has an arm like a howitzer and can shoot the eyes off a potato bug at 40 paces. He also runs a 4.41 in the 40-yard dash,…

August 30, 2012, 5:21 PM EDT

Penn State Loses 20-Year Sponsor in State Farm Child abuse scandal starts to rock marketers tied to PSU football

State Farm will not be a Penn State football advertiser this season for the first time in nearly 20 years due to the child sex abuse scandal that's plagued the…

July 24, 2012, 4:20 PM EDT

Saturday Night Fever: Fox Beefs Up Sports Footprint Network attacks sleepy night with MLB, UFC and more

Fox is going all in on Saturday night, energizing the sleepiest night of the broadcast week with a full complement of live sports coverage. Beginning this weekend, the top-rated network will…

April 10, 2012, 2:27 PM EDT

ESPN, Nissan Move Into Heisman House Automaker gathers football legends for new campaign

What happens when 11 Heisman Trophy winners are picked to live in a house and have their lives taped? Well, for starters, people stop being polite to Mark Ingram. In a…

September 2, 2011, 4:40 PM EDT

Networks Turn NFL Lockout Into Big Win Most broadcasters near sellout levels for college football

Four-and-a-half months of labor strife didn’t erode the market’s confidence in the NFL, as buyers and sellers cut deals throughout the lockout as if a resolution were never in doubt.…

August 24, 2011, 6:44 AM EDT

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