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Topic: College football

Sports Illustrated Gears Up for College Football Season With a New Site

Campus Rush focuses on game-day culture

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture…

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win

Ohio store drew national attention with refund pledge if Buckeyes won

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part…

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship

Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

ESPN Is Airing the College Football Championship in 12 Different Ways

'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses

Adding more games, straining more relationships

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign…

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series

Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl

Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

Final BCS Title Game Is One for the Ages

Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty

Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

Ole Miss Girl Could Be the Best Party-School Spokeswoman Ever

Student drinks, charms her way to viral fame

Hopefully Ole Miss is prepared for a spike in enrollment and a corresponding dip in GPA, because the university just received one of the best unsolicited party-school endorsements of all…

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