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Topic: collaboration

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

4A's Celebrates Collaboration in New Awards Program

Partner Awards recognize agencies and brands

The 4A's ended day one of its Transformation Conference on a collaborative note, handing out new awards that celebrate partnerships among agencies and between agencies and marketers. The Partner Awards, which…

Infographic: 8 Types of 'Working Dead' Zombies Plaguing Your Productivity

Ghoulishly good marketing for AtTask

Next time you hear someone complain they can't do good marketing for a product because it's "too boring," show them this infographic for enterprise work management software AtTask. Collaboration software is…

Chevy and AT&T Need Help Understanding All Their Data

Here's where media agencies can play a crucial role

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean? So, it was not surprising that in their appearances…

Mondelez's Dana Anderson Says Generosity Is Key to Creativity

At 4A's, she finds inspiration in a writer for The Simpsons

With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif. Anderson's topic…

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