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Topic: Colgate

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Helping Americans achieve romantic success for 141 years

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius. While studying art in Paris, Lucius had watched realist…

How Tech Startups Can Reach Brands

It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

Wunderman Hires Digitas' Bjorkman for Top Creative Role

Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

Matt Ryan Becomes Ewen Cameron's Business Partner

Ryan assumes global CEO role at the United Network

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner. Tim Nicholls served as president of global brands from 2010 until late…

P&G Profits Up But Revenue Falls Short

Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

Indie News Channels Look to Break Into Cable

Can deep pockets + niche ideologies = success?

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

Fast Chat: Y&R's Gonzalez on Shopper Marketing

Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

MMA Aims to Give Brands Better Mobile Marketing Data

Program, backed by The Weather Channel and Pandora, has $1 million in funding

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels compared to traditional…

Colgate Looks Beyond Y&R

The client is frustrated with its lead agency and is talking with another shop about one brand

Young & Rubicam is having a little problem—it can’t seem to come up with a good campaign for a deodorant brand—that reveals a much bigger problem: a loss of faith…

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