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Topic: Colgate

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Helping Americans achieve romantic success for 141 years

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius. While studying art in Paris, Lucius had watched realist…

The 10 Most Memorable New Products of 2014

Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

How Tech Startups Can Reach Brands

It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

Wunderman Hires Digitas' Bjorkman for Top Creative Role

Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

Matt Ryan Becomes Ewen Cameron's Business Partner

Ryan assumes global CEO role at the United Network

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner. Tim Nicholls served as president of global brands from 2010 until late…

P&G Profits Up But Revenue Falls Short

Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

Indie News Channels Look to Break Into Cable

Can deep pockets + niche ideologies = success?

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than…

Vote for the Best and Worst Brand Extensions

Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

Fast Chat: Y&R's Gonzalez on Shopper Marketing

Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

Colgate Sells Dental Floss With Help From Photoshop Disasters

Can you spot what's wrong with these ads?

Everyone loves a good Photoshop disaster. Here's a fun campaign from Y&R Brazil that makes use of three such disasters, intentionally manufactured to sell dental floss. The point is, when…

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