Colgate | Adweek
Advertisement

Topic: Colgate

How Tech Startups Can Reach Brands It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

October 29, 2013, 8:31 PM EDT

Wunderman Hires Digitas' Bjorkman for Top Creative Role Becomes the shop's 1st global CCO since '07

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it. Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

October 28, 2013, 10:38 AM EDT

Matt Ryan Becomes Ewen Cameron's Business Partner Ryan assumes global CEO role at the United Network

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner. Tim Nicholls served as president of global brands from 2010 until late…

September 17, 2013, 10:58 AM EDT

P&G Profits Up But Revenue Falls Short Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

April 24, 2013, 4:44 PM EDT

Indie News Channels Look to Break Into Cable Can deep pockets + niche ideologies = success?

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than…

March 4, 2013, 11:13 PM EST

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Fast Chat: Y&R's Gonzalez on Shopper Marketing Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

December 14, 2012, 11:01 AM EST

Colgate Sells Dental Floss With Help From Photoshop Disasters Can you spot what's wrong with these ads?

Everyone loves a good Photoshop disaster. Here's a fun campaign from Y&R Brazil that makes use of three such disasters, intentionally manufactured to sell dental floss. The point is, when…

July 17, 2012, 12:08 PM EDT

MMA Aims to Give Brands Better Mobile Marketing Data Program, backed by The Weather Channel and Pandora, has $1 million in funding

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels compared to traditional…

July 16, 2012, 1:29 PM EDT

Colgate Looks Beyond Y&R The client is frustrated with its lead agency and is talking with another shop about one brand

Young & Rubicam is having a little problem—it can’t seem to come up with a good campaign for a deodorant brand—that reveals a much bigger problem: a loss of faith…

November 21, 2011, 4:36 AM EST

Advertisement