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Topic: Cole Haan

Brands Target the Homebound and Blizzard-Bored With Flash Sales

The snow didn't really add up, but maybe the orders will

Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast,…

For Four Decades, Brands Have Loved Astronaut Jim Lovell

Some celebrities sell shoes and perfume. This one can sell anything

According to recent studies, someone who looks at a piece of advertising these days stands nearly a one-in-five chance of seeing a celebrity. Music, sports and film star brand endorsements…

One of the dolls created by two female engineers Mic is highlighting in a series

Mic Forgoes Banners for Native Advertising

Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

FTC Dings Cole Haan for Wandering Sole Promo on Pinterest

Contest hashtag is not sufficient disclosure

Cole Haan's recent Wandering Sole promotional contest with Pinterest got it a slap on the wrist from the Federal Trade Commission. Though Cole Haan only got a letter and not an…

Brands Are Giving Precious Ad Real Estate to Tumblr

Like Facebook a few years ago

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…

Going Clubbing With Cole Haan

Why the 84-year-old fashion label decided to go digital and downtown

It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately. Since taking over as CMO nearly a…

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