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Topic: Coke

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales? Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

August 15, 2014, 10:37 AM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

CrazyRussianHacker Finds Viral Sweet Spot With Boiled Cola Not exactly scientific but eye-opening

A 20-ounce bottle of a certain leading brand of cola supposedly has 55 grams of sugar, but YouTube user CrazyRussianHacker—you know, the guy who taught us the most baller way to remove a…

June 13, 2014, 6:00 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

May 7, 2014, 4:19 PM EDT

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

Why Casting the Right Actor Is Essential John Tejada with your daily Adweek headlines

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot.  Links: The 10…

February 3, 2014, 2:31 PM EST

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3, 2014, 12:04 PM EST

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