Topic: Coke
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the situation. The move comes on the heels of Pepsi penning a $50 million deal…
Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to…
Spotify had a party-minded event in New York yesterday with music stars Vampire Weekend, Frank Ocean and Janelle Monae sharing the stage. Metallica drummer Lars Ulrich and Napster founder Sean…
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14). The source wouldn't name investors. But a…
