Advertisement

Topic: Coke

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

'Taste the Feeling' replaces 'Open Happiness'

Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Coke Reaches 2 Million African Consumers With a New Facebook Ad Unit

Designed for older phones in emerging markets

Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially…

If You've Been Wanting a Pepsi-Branded Smartphone, It's Apparently on the Way

Reportedly will debut next week in China

PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.  The mobile-focused news…

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Facial recognition meets bottlecap emojis

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a…

Coke Tests Whisper's Advertising Potential in the Most Perfect Way

Is the anonymous Web here to stay?

Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on the…

Do Brand Marketers Really Use Those Mobile Apps for Real-Time Analytics?

They do, in fact, and here's why

There's been a steady flow of mobile apps emerging for marketers, allowing them to monitor and tweak campaigns while they're running to an off-site meeting, doing the daily commute or…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

Advertisement