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Topic: Coke

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

January 26, 2015, 5:43 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Top 10 Branded Videos: Marvel Offers First Look at Avengers and Ant-Man Films Scores two of this week's clips

With the new year in full gear, film studios are already building buzz for 2015 movies, as evidenced by two new clips from Marvel Entertainment on this week's Adweek/VidIQ top…

January 6, 2015, 12:31 PM EST

As Coke Exits American Idol After 13 Seasons, an Iconic Show's Future Looks Grim Viewership is a fraction of its 2006 prime

If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has publicly said it won't be supporting the reality…

December 16, 2014, 1:02 PM EST

These Are the Top 10 Brands That Nailed Social Video in 2014 World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

December 3, 2014, 9:59 AM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a…

November 18, 2014, 11:28 AM EST

World AIDS Day Push Uses Music to Reach Millennials Coca-Cola exec says 2014 is tipping point for prevention

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED). This is the third year that Coke has partnered with the organization…

November 3, 2014, 7:00 AM EST

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

September 29, 2014, 1:45 PM EDT

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