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Topic: Coke

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

September 29, 2014, 1:45 PM EDT

'Share a Coke' Campaign Grows Sales For First Time in 10 Years, WSJ Reports Coca-Cola's big idea started in Australia

Coca-Cola Co. is seeing sales rise for the first time in more than a decade, thanks to its personalized bottle campaign, reports The Wall Street Journal. The "Share a Coke" campaign…

September 26, 2014, 5:39 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales? Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

August 15, 2014, 10:37 AM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

CrazyRussianHacker Finds Viral Sweet Spot With Boiled Cola Not exactly scientific but eye-opening

A 20-ounce bottle of a certain leading brand of cola supposedly has 55 grams of sugar, but YouTube user CrazyRussianHacker—you know, the guy who taught us the most baller way to remove a…

June 13, 2014, 6:00 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

May 7, 2014, 4:19 PM EDT

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