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Topic: Coke

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

Did Facebook Truly Get a $16 Billion Bargain? [Video] John Tejada with the stories you don't want to miss today

In today's headlines, we look at the mighty audience that WhatsApp brings to Facebook, plus here's our take on that hovering skateboard spot and what are they putting in Coca-Cola these days?  

March 5, 2014, 11:56 AM EST

Coke's America Is Beautiful Continues to Resonate Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

February 12, 2014, 6:07 AM EST

Why Casting the Right Actor Is Essential John Tejada with your daily Adweek headlines

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot.  Links: The 10…

February 3, 2014, 2:31 PM EST

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3, 2014, 12:04 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

Coke Debuts High-End Fashion Line Inspired by Old Branded Clothing Partners with vintage-minded designer Dr. Romanelli

Coke is launching a fashion line dedicated to its iconic brand heritage, partnering with vintage-minded designer Dr. Romanelli—aka DRx. Per the Atlanta-based soda giant, Romanelli's 200-piece "Coca-Cola by DRx" collection was…

October 23, 2013, 7:00 AM EDT

Why Brands Suck at YouTube Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

October 23, 2013, 12:00 AM EDT

YouTube Artist Kurt Hugo Schneider's Mesmerizing Coke Video Saw High Engagement Clip featured brand's iconic containers as instruments

Remember the mesmerizing video that featured Kurt Hugo Schneider using Coke bottles and cans as musical instruments to promote the brand's "Ahh Effect" campaign? Well, Schneider's effort—which included a second video released…

September 3, 2013, 5:01 PM EDT

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release Soda and star work with MTV in big social push

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's Barclays Center—to…

August 20, 2013, 8:00 AM EDT

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