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Topic: coffee

Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee…

How a Topless Mermaid Made the Starbucks Cup an Icon

She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

Are Brands Better Than Sex?

Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

Gevalia Aims for a Buzzy Social Partying Weekend

Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

Taxi Embraces Sweden in Gevalia Campaign

Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

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