Advertisement

Topic: coffee

Ad of the Day: Hugh Jackman Wants Your Help Changing the World, One K-Cup at a Time

Keurig brings actor's Laughing Man coffee into homes

Here's one good way to get a celebrity pitchman for your ads: help turn his local passion project into a national brand. Keurig Green Mountain, the single-serve coffee company, is launching…

As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight

Dunkin' Donuts, Starbucks and Carl's Jr. work on innovations of their own

Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war." The stakes are high—fast-food breakfast sales last year rang up $34.5…

David Lynch's Coffee Brand Is Back With Another Zany Spot

Ponders the question, 'Can robots have coffee?'

Would an artificially intelligent robot drink premium coffee? That's the central question in a new spot for David Lynch Signature Cup coffee. The acclaimed, eccentric director has had his own coffee…

Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee…

How a Topless Mermaid Made the Starbucks Cup an Icon

She’s a little more modest today than in the ‘70s

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you…

Are Brands Better Than Sex?

Of course they are—or so a bunch of survey-happy marketers would have us believe

Maybe we’re guilty of generalizing, but let’s just venture a guess and say that people like to have sex. Of course, people like to shop, too. Marketers have long understood the…

Gevalia Aims for a Buzzy Social Partying Weekend

Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

Taxi Embraces Sweden in Gevalia Campaign

Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

Advertisement