Coconut Water | Adweek Coconut Water | Adweek

Topic: Coconut Water

A woman lifts weights in screengrab from a new Zico ad.
Coca-Cola's Zico Launches First Work From BSSP Expanding coconut water brand gets ad campaign to match

Coconut water Zico, under new majority ownership, is broadening its ad strategy. The brand Monday launched its first national advertising campaign since Coca-Cola took a majority stake in the coconut water company last…

April 15, 2013, 5:31 PM EDT