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Topic: Coca-Cola

Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

April 3, 2014, 1:30 PM EDT

Ad of the Day: Coke and Pepsi Storm the Field With Dueling World Cup Campaigns One grand, one playful

World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down. Following the release of Nike's new soccer ad…

April 2, 2014, 1:00 PM EDT

Big Data Players Riff on Instagram Video (and Ukulele) I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

March 31, 2014, 3:55 PM EDT

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

March 25, 2014, 2:28 PM EDT

Can This Ridiculously Fancy Glass Make Your Coca-Cola Taste Better? Subtle hints of citrus and malt on the nose

Treating Coca-Cola like it's high-end wine is ridiculous—the stuff of parody. And yet the world's most popular sugar-water brand has graciously partnered with luxury glassware maker Riedel for your smirking…

March 20, 2014, 3:21 PM EDT

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad Clever way of keeping audiences quiet

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around…

March 14, 2014, 9:02 AM EDT

Is Diet Coke Dabbling in Drug References in Its Ads? 'You're On' campaign riding high

What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the…

March 4, 2014, 8:28 AM EST

Coke Creates Virtual Vending Machine That Only Appears for Couples Another reason for singles to hate Valentine's Day

Coca-Cola loves smart, bossy vending machines. It loves them so much, it helped turn them into an entire marketing category. This year, the brand brought back its Valentine's Day edition, further…

February 27, 2014, 10:31 AM EST

Do You Like This Incredibly Bubbly Ad for Coca-Cola Light, or Do You Love It? Another hit at social media

Coca-Cola is really having a go at social media this week. Earlier, we had the Coke video that offered a fashionably questionable solution to social-media addiction. And now we have…

February 21, 2014, 3:09 PM EST

Coke Finds a Way to Cure Your Social-Media Addiction and/or Stop You Licking Your Stitches Dog collars for everyone

Brands with real-world appeal have been faux-criticizing social media for years—often in social media—by suggesting that you get off the damn phone already and take stock of your actual surroundings…

February 19, 2014, 1:08 PM EST

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