Coca-Cola | Adweek Coca-Cola | Adweek
Advertisement

Topic: Coca-Cola

Coke Finds a Way to Cure Your Social-Media Addiction and/or Stop You Licking Your Stitches Dog collars for everyone

Brands with real-world appeal have been faux-criticizing social media for years—often in social media—by suggesting that you get off the damn phone already and take stock of your actual surroundings…

February 19, 2014, 1:08 PM EST

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

February 13, 2014, 1:44 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted About America Footage from the recording sessions

Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's Super…

February 6, 2014, 12:14 PM EST

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin Comedy troupe gets even more inclusive

If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the…

February 5, 2014, 12:51 PM EST

These Brands Won't Be Attending the Oscars Plus, Dreft helps bring the world a new Jonas baby

These Brands Won't Be Attending the Oscars

February 4, 2014, 1:00 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi Will sponsors step up?

Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT laws. Kluwe…

January 26, 2014, 8:55 PM EST

From the Clio Archives: Top Super Bowl Spots From thirsty bugs to the Vader kid, these Big Game ads got big nods

It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much…

January 26, 2014, 8:54 PM EST

Advertisement