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Topic: Coca-Cola

These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles And they'll pay a lot for them on eBay

Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now…

September 22, 2014, 2:03 PM EDT

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

September 16, 2014, 2:51 PM EDT

Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt The kindness of strangers

Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying…

September 15, 2014, 12:01 PM EDT

Consumers Trade Recyclables for Burgers at McDonald's in Sweden Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

August 28, 2014, 12:24 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales? Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

August 15, 2014, 10:37 AM EDT

Here's the Most Adorable Use of Those Personalized Coke Cans and Bottles Yet Couple's playful video goes viral

When we looked recently at the best/worst uses of the personalized #ShareACoke bottles, many of them were angry, bitter or weird. (My favorite was the Nativity scene that showed up…

August 6, 2014, 12:42 PM EDT

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

Jamie Gallo Returns to Agency Fold After NBA Becomes New York president of Wunderman

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president…

July 23, 2014, 1:01 PM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

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