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Topic: Coca-Cola

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change

Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street

And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

How Two Millennials With a Talent for Writing Apps Founded Their Own Multimillion Dollar Agency

Brands like Jägermeister and Coca-Cola are clients

Specs Who Co-founders and co-CEOs Mark McDonald (l.) and Josiah Humphrey What App development company Where Headquarters in Melbourne, Australia Mark McDonald and Josiah Humphrey were barely teenagers when they went into business together…

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales

Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

'Share a Coke' Campaign Grows Sales For First Time in 10 Years, WSJ Reports

Coca-Cola's big idea started in Australia

Coca-Cola Co. is seeing sales rise for the first time in more than a decade, thanks to its personalized bottle campaign, reports The Wall Street Journal. The "Share a Coke" campaign…

These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

And they'll pay a lot for them on eBay

Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now…

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus

Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt

The kindness of strangers

Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying…

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