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Topic: Coca-Cola

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

May 12, 2014, 9:35 AM EDT

Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money Grey makes it fun to be eco-friendly

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these…

April 30, 2014, 10:38 PM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

April 17, 2014, 5:35 PM EDT

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways Confab shows that fraud and viewability are hot-button issues

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week. Below are five takeaways from…

April 4, 2014, 5:18 PM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

Adweek's Top 5 Commercials of the Week: March 28-April 4 The World Cup battles begin with big ads from Nike, Coke and Pepsi

Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot…

April 4, 2014, 10:12 AM EDT

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