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Topic: Coca-Cola

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

May 20, 2014, 11:59 AM EDT

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes Ogilvy Berlin comes up small

"It's the little things in life that make us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather Berlin, and it's true in advertising…

May 14, 2014, 1:19 PM EDT

Coke Plays Peacemaker in Another War: the Milan Soccer Rivalry Machines let you buy sodas for opposing fans

Here's an amusing bit of mischief. Coca-Cola brought together fans on both sides of one of Italian soccer's fiercest rivalries by making them give each other sodas. "Fair Play Machines," a…

May 12, 2014, 9:35 AM EDT

Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money Grey makes it fun to be eco-friendly

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these…

April 30, 2014, 10:38 PM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

April 17, 2014, 5:35 PM EDT

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

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