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Topic: Coca-Cola

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Ad of the Day: This Coca-Cola Campaign Can Be Deciphered Only by Color-Blind People

Ishihara image is cryptic to everyone else

Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Coke Filmed 6 Great Surprise Moments in Real People's Lives for Its Emotional Holiday Ad

With a little help from personalized bottles

If a guy proposes to you using a personalized Coke bottle, you might want to take a little time before giving him your answer. Yet the woman in Coca-Cola's new…

A Major North American Reorganization at Coke Follows Wendy Clark's Departure

2 senior execs to split marketing chores

A year of marketing changes at Coca-Cola was capped off today by a major North American reorganization. The shuffling of assets and executives comes a month after Wendy Clark, president…

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

More inspired packaging from the brand

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots…

Ad of the Day: A Boy's Christmas Wish Comes True in This Lovely Coca-Cola Film

Building a bridge to Santa

Coca-Cola isn't producing a new Christmas commercial for the U.S. market this year (it's doing some festive packaging instead) but has produced an impressive cinematic short film in Brazil that…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

Coca-Cola's 'Share a Coke' Campaign Gets Festive With Holiday Names on Bottles

Santa, his reindeer and more

Coca-Cola isn't releasing a new Christmas commercial for the U.S. market this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for…

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