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Topic: Coca-Cola

Mini Is the New Supersized

Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in…

Coca-Cola Knew It Would Be in the Mad Men Finale, but That's About All It Knew

'Hilltop' spot was key to the series' end

Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.  (Warning: spoilers ahead for those who…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People

Separate campaigns from Mexico and Argentina

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe

Ogilvy Amsterdam's debut on the brand

Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up…

Citi's Global Media Review Follows a Familiar Pattern, Roster Shops Only

2-horse race, as marketers limit searches

Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome. In the case of Citi, whose global media spending is estimated at…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

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