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Topic: Coca-Cola

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi Will sponsors step up?

Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT laws. Kluwe…

January 26, 2014, 8:55 PM EST

From the Clio Archives: Top Super Bowl Spots From thirsty bugs to the Vader kid, these Big Game ads got big nods

It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much…

January 26, 2014, 8:54 PM EST

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi Clip gets second life on YouTube

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

January 25, 2014, 10:05 AM EST

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

Coca-Cola Drops Gay Wedding From Irish Version of Heartwarming New Ad Brand cites country's lack of same-sex marriage

Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing…

January 2, 2014, 12:31 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood Santo nails it

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke…

December 16, 2013, 9:14 AM EST

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