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Topic: Coca-Cola

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster Brand fails again on topic of health

Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does. "A Coke used to cost…

June 9, 2014, 9:32 AM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid Evaporation keeps drinks cool

Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the International Physics Centre…

June 6, 2014, 11:59 AM EDT

IHG and Coca-Cola Look for Next Instagram Video Star This Summer Video kiosks give UGC unique twist

InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to meet actor Josh Lucas. Summer promotions are a…

June 4, 2014, 1:18 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Adweek's Top 5 Commercials of the Week: May 16-23 Sweet dreams and troubling nightmares. Vote for your favorite spot

Looking out at the holiday weekend, it's no wonder we're dreaming here at Adweek—as are some of the brands who served up our best commercials of the week.  PETA got help…

May 23, 2014, 10:51 AM EDT

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