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Topic: Coca-Cola

Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50

Mini-cans tease partnership

Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of Coke,…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

'Taste the Feeling' replaces 'Open Happiness'

Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the…

Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still,…

Ad of the Day: This Coca-Cola Campaign Can Be Deciphered Only by Color-Blind People

Ishihara image is cryptic to everyone else

Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

A Major North American Reorganization at Coke Follows Wendy Clark's Departure

2 senior execs to split marketing chores

A year of marketing changes at Coca-Cola was capped off today by a major North American reorganization. The shuffling of assets and executives comes a month after Wendy Clark, president…

Ad of the Day: A Boy's Christmas Wish Comes True in This Lovely Coca-Cola Film

Building a bridge to Santa

Coca-Cola isn't producing a new Christmas commercial for the U.S. market this year (it's doing some festive packaging instead) but has produced an impressive cinematic short film in Brazil that…

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

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