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Topic: Coca-Cola

Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One

30 seconds of holiday cheer, plus a frosty beverage

This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with…

Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That

What our Instagram's been missing

What's better than a selfie stick? A thirst-quenching selfie stick.  Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called "selfie bottle"…

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

Changes roll out in Mexico first

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…

Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

The 35-millimeter film is now 4K TV ready

Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K…

This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'

Mmm, wet sugar with bubbles

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup. In its…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

Here Are 25 Sweet, Simple Ads From Coca-Cola's Big New 'Taste the Feeling' Campaign

Including a coincidental nod to David Bowie

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. And with it comes a sugary-sweet flood…

Here's What Your Dreams Will Look Like When Brands Finally Put Ads in Them

Coca-Cola, of course, will get there first

Ad creep has reached practically all surfaces of the Earth and beyond, both physical and virtual spaces. The one exception is your dreams. Sure, brands can show up there, but…

Coke Filmed 6 Great Surprise Moments in Real People's Lives for Its Emotional Holiday Ad

With a little help from personalized bottles

If a guy proposes to you using a personalized Coke bottle, you might want to take a little time before giving him your answer. Yet the woman in Coca-Cola's new…

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