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Topic: Coca-Cola

Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People

Separate campaigns from Mexico and Argentina

Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them. In Mexico, ad agency Anónimo realized the hugely popular "Share a Coke" names-on-cans…

Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe

Ogilvy Amsterdam's debut on the brand

Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up…

Coca-Cola Celebrates Its Iconic Bottle's 100th Birthday With 15 New Ads

And a museum exhibit!

It's the 100th anniversary of Coca-Cola's classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles. The first might be best described as a…

Coca-Cola Spreads Happiness Online With Emoji Web Addresses

Domains for every joyful face

Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the…

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog

The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

Here's the Most Adorable Use of Those Personalized Coke Cans and Bottles Yet

Couple's playful video goes viral

When we looked recently at the best/worst uses of the personalized #ShareACoke bottles, many of them were angry, bitter or weird. (My favorite was the Nativity scene that showed up…

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too

Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles

Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster

Brand fails again on topic of health

Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does. "A Coke used to cost…

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