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Topic: Coca-Cola

This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'

Mmm, wet sugar with bubbles

Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup. In its…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

Here Are 25 Sweet, Simple Ads From Coca-Cola's Big New 'Taste the Feeling' Campaign

Including a coincidental nod to David Bowie

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. And with it comes a sugary-sweet flood…

Here's What Your Dreams Will Look Like When Brands Finally Put Ads in Them

Coca-Cola, of course, will get there first

Ad creep has reached practically all surfaces of the Earth and beyond, both physical and virtual spaces. The one exception is your dreams. Sure, brands can show up there, but…

Coke Filmed 6 Great Surprise Moments in Real People's Lives for Its Emotional Holiday Ad

With a little help from personalized bottles

If a guy proposes to you using a personalized Coke bottle, you might want to take a little time before giving him your answer. Yet the woman in Coca-Cola's new…

Coca-Cola's Ingenious Holiday Bottle Has a Label You Pull Into a Festive Bow

More inspired packaging from the brand

Can a classic drink be a gift in itself? Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"—1.75-liter containers with a label that transforms into a bow. And while lots…

Coca-Cola's 'Share a Coke' Campaign Gets Festive With Holiday Names on Bottles

Santa, his reindeer and more

Coca-Cola isn't releasing a new Christmas commercial for the U.S. market this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for…

Why Coca-Cola Hired This Man to Laugh Really, Really Hard on a Crowded Subway Train

Soda brand's latest stunt from Belgium

It's usually not a good sign when someone starts laughing maniacally on the subway. But riders in Belgium seem to take it pretty well in this new Coca-Cola ad. The agency,…

Twitter Unveils Its First Paid Brand Emoji, and It's for (Who Else?) Coca-Cola

Designed with help from W+K

Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement. If you…

Coke Cans Come With Temporary Tattoo of Your Name in Latest Bit of Packaging Magic

Hispanic heritage inspires innovation

Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans. Based on the insight that…

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