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Topic: Coca-Cola

As Coke Exits American Idol After 13 Seasons, an Iconic Show's Future Looks Grim Viewership is a fraction of its 2006 prime

If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has publicly said it won't be supporting the reality…

December 16, 2014, 1:02 PM EST

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a…

November 18, 2014, 11:28 AM EST

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

November 15, 2014, 8:21 AM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

World AIDS Day Push Uses Music to Reach Millennials Coca-Cola exec says 2014 is tipping point for prevention

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED). This is the third year that Coke has partnered with the organization…

November 3, 2014, 7:00 AM EST

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius Individualized design on steroids

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created…

October 28, 2014, 6:57 AM EDT

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

October 23, 2014, 12:09 PM EDT

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

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