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Topic: Coca-Cola

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated…

July 10, 2014, 10:47 AM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

Adweek's Top 5 Commercials of the Week: June 20-27 Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

June 27, 2014, 8:34 AM EDT

Ad of the Day: Coke and Marquese Scott Take His Robotic, Hypnotic Moves to the Next Level Triumphant return for a viral dance superstar

The last time Marquese Scott stepped onto the stage of Atlanta's Fox Theatre, it was for one of several reality-show auditions that failed to elevate him out of anonymity. In…

June 26, 2014, 1:19 PM EDT

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Ad of the Day: Coke Sends World Cup Trophy to Sarajevo School Founded in wartime, Bubamara sends players to the pros

Soccer and soda bring people together despite violent and bitter political conflicts, says a new ad from Coca-Cola. 2014 is Bosnia and Herzegovina's first time playing in the World Cup, and…

June 19, 2014, 10:34 AM EDT

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17, 2014, 3:30 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster Brand fails again on topic of health

Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does. "A Coke used to cost…

June 9, 2014, 9:32 AM EDT

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