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Topic: Coca-Cola

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

February 24, 2015, 1:04 PM EST

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Coca-Cola Spreads Happiness Online With Emoji Web Addresses Domains for every joyful face

Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the…

February 19, 2015, 3:38 PM EST

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

February 16, 2015, 10:18 PM EST

24 Hours in Advertising: Tuesday, Feb. 10, 2015 Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

February 10, 2015, 12:00 AM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign Kid President, Danica Patrick among stars of the teasers

If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting…

January 26, 2015, 11:34 AM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Geena Davis Is on a Mission to Highlight Female Filmmakers. Her Biggest Ally? Walmart 'Empowering women is the right thing to do,' retailer says

It's not surprising that, amid a national debate over gender equity, a star and activist like Geena Davis would launch a film festival celebrating female and minority filmmakers. What might…

January 9, 2015, 12:01 PM EST

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