Topic: Coca-Cola

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

Coca-Cola's 'Share a Coke' Campaign Gets Festive With Holiday Names on Bottles

Santa, his reindeer and more

Coca-Cola isn't releasing a new Christmas commercial for the U.S. market this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

DDB Names Coke's Wendy Clark to Lead Its North American Operations

Industry veteran will join Omnicom shop early next year

Wendy Clark, an industry veteran with a wealth of agency and client-side experience, has been named chief executive officer and president of DDB Worldwide's North American operations. Clark will join DDB…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

Coke Reaches 2 Million African Consumers With a New Facebook Ad Unit

Designed for older phones in emerging markets

Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially…

This Week’s Must-Haves: Nokia's New Camera Brings VR Recording to the Masses

Plus, a Spotify-connected alarm clock and Keurig’s new chilled-out contraption

This week, Adweek is showcasing a Keurig that makes chilled drinks, a Birchbox Movember box and a chalkboard that streams music. Take a look!

How Airbnb's CMO Transformed the Company Into a Super Brand in Just 18 Months

Marketers need to be fearless

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he was a bit skeptical. He was,…

Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal

Tinkering with design to woo consumers

Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as…