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Topic: Coca-Cola

Ad of the Day: Coca-Cola Could the soda maker possibly 'Open happiness' between India and Pakistan?

Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. The brand today launched the latest video in its "Open…

May 20, 2013, 1:29 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Coke Dispenses Danish Flags Hidden in Its Logo Airport stunt welcomes visitors to world's 'happiest country'

When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that…

May 10, 2013, 7:31 AM EDT

Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

Coca-Cola Makes Global Pledge to Not Target Kids Under 12 Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…

May 8, 2013, 4:55 PM EDT

Facebook Hires New Head of Europe, Middle East and Africa New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

May 8, 2013, 12:19 PM EDT

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

May 6, 2013, 9:56 AM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

Why Everything You Think You Know About American Idol Is Dead Wrong Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

April 30, 2013, 8:27 PM EDT

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