Topic: Coca-Cola
We seem to have reached a point where it's almost too easy to convince clients to use YouTube stars in their spots. Case in point: Not one, not two, but…
Jack White and American Express might seem an unlikely pair. But they’ll be sharing the spotlight this month by way of the credit card brand’s Unstaged concert series. The former White…
Perhaps nothing illustrates the debate over marketing food to kids better than the current ad campaign for the revamped, healthier Happy Meal from McDonald’s. An animated TV spot targeting children 8…
The Boys & Girls Clubs of America doesn’t really buy advertising space. Still, its iconic blue logo—a minimalistic rendition of clasping hands designed by Saul Bass—has a tendency to pop…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named…
Through an initiative called Project Re: Brief, Google is updating four classic ad campaigns, enlisting agency folks who created the original work and adding interactive and social elements via cutting-edge…
Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful.…
With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory.…
On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast. Speaking to investors during the Walt Disney…
