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Topic: Cnn

How Do You Find the Right Scream for an Angry Goat in Your Ad?

Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

Former TV News Stars Are Finding a Second Life Online

Will audiences and advertisers follow?

Far from hearing crickets after streaming into the Internet abyss, former TV news talent are unearthing a flourishing market online. In mid-March, Katie Couric interviewed former New York Mayor Michael Bloomberg,…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

Yep, Sarah Palin Is Getting Her Own Digital Network

Jon Klein and Jeff Gaspin's Tapp will feature the Alaskan pundit

If the WWE can do it, why can't Sarah Palin? The Fox News contributor and not-quite-one-term former governor of Alaska has been tapped for a channel called Rogue TV on…

Turner, CBS Outdoor Tip Off NYC Subway Media Play

High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

Flipboard Buys Mobile Newsreading App Zite From CNN

Deal involves content and ad partnership

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a…

Piers Morgan Never Really Arrived on CNN and Now He's Leaving

Will Bill Weir replace him 'sometime in March'?

Piers Morgan's 9 p.m. show on CNN is ending, the host told the New York Times' David Carr. Morgan is one of the few remaining high-profile hires from Jonathan Klein's…

Most News Organizations Are Using Security Contractors to Help Keep Their Teams Safe in Sochi

Fears mount over militant activity

With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi.…

Here Are the Twitter Feeds Soledad O’Brien Finds Especially Helpful

Also, the gadget she can’t do without

Specs Who Soledad O'Brien Age 47 Accomplishments Broadcast journalist; CEO of Starfish Media Group; philanthropist; will be hosting two panels at the NBA All-Star Weekend in New Orleans Feb. 14-16 Base New York What’s the…

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