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Topic: Cnn

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

CBS Prepares to Launch 24-hour Digital News Network

Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

The Deal Is Off Between Fox and Time Warner

21st Century Fox withdraws offer to buy out TWX

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so…

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

FC Barcelona CEO Antoni Rossich on the Club's Rich Brand Matchups

Innovative campaigns that connect globally

What factors should companies consider when doing global sports marketing deals? They have to understand what they expect from an association with a football club. How can the partnership help…

Turner Nears the Upfront Finish Line

Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume…

Reports: Vice May Sell Major Stake to Time Warner

Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

Fortune, Money Spinoff From CNNMoney.com

Both titles finally have stand-alone sites

Time Inc. has been undergoing some major restructuring in anticipation of its split from Time Warner, now just days away. But there are some changes within the brands, too. Take,…

Jake Tapper Leaps From the D.C. Beat to the Anchor's Chair

Taking charge, his goal is to build TV's ‘front page’

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you…

CNN Bumps Up Original Programming

9 p.m. slot will now feature series and documentaries

In keeping with Jeff Zucker's mandate to evolve away from the traditional newscast, CNN in its  Thursday upfront presentation announced another surge in original programing. With the departure of Piers Morgan, the nightly…

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