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Topic: Cnn

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

Take a Look Behind the Scenes at CNN's New Day

One anchor shows up in her pajamas

CNN's 3-hour ensemble newscast New Day anchored by Chris Cuomo, Alisyn Camerota and Michaela Pereira keeps a focus on hard news, breaking stories and newsmaker interviews: a basic news program…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

How Mike Rowe Went From the Opera to Dirty Jobs

The CNN host never wanted a 9 to 5 gig

Mike Rowe got his first big break in TV because of a bar bet and a pencil. Rowe, the longtime host of Discovery Channel's Dirty Jobs, who now presides over…

What 7 Brands Are Already Doing on the Apple Watch

Each example is remarkably different

Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have…

How 5 Major Publishers Plan to Use Snapchat's New Channels

'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For)

Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

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