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Topic: CMOs

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Is Your Company’s Digital Transformation Really Happening?

Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

Vice Almost Landed at 60 Minutes, But Chose HBO

Digital news exec talks TV at PTTOW confab

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered…

76% of Marketing Execs Say They Don't Target With Behavioral Data

Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

PTTOW Expands Marketing Roster for Annual Getaway

Plans party of random mayhem for top CMOs

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do…

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

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