CMOs | Adweek
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Topic: CMOs

Type
76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

PTTOW Expands Marketing Roster for Annual Getaway Plans party of random mayhem for top CMOs

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do…

February 14, 2014, 12:03 PM EST

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

October 24, 2013, 7:00 AM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

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