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Topic: CMO

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

Here Are the Most Indispensable Executives in Marketing, Media and Tech

Snapchat's Imran Khan tops this year's Adweek 50

CMOs are hot! Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media…

How Jonathan Mildenhall Found His Higher Purpose by Taking a Chance on Airbnb

Adweek's 2016 Brand Genius winner for hospitality

In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

Michelle Peluso will help grow the brand

IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at…

Q&A: Nike's CMO on the Brand's Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

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