Topic: CMO
Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee…
T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…
The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…
Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…
In all the talk about the agency of the future, there’s oddly little talk about the client of the future. If the former is dysfunctional, the latter is probably dysfunctional…
