Advertisement

Topic: CMO

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

What the In-House Agency Boom Means for CMOs and Outside Shops

Industry expert Marta Stiglin tells all

As CEOs and CMOs have demanded greater control of corporate messaging and tighter rein over budgets, in-house advertising and communications agencies have multiplied and expanded. In 2008, 42 percent of…

Subway Taps Former Coca-Cola Marketing Chief Joseph Tripodi as Its New Global CMO

Despite Fogle fallout, new exec says it's 'exciting time' for the chain

Subway has named Joseph Tripodi, a marketing vet who most recently served as Coca-Cola's chief marketing officer, as its new global CMO, effective immediately.  Tripodi replaces Tony Pace, who announced this…

Why Facebook Is Taking More of Its Advertising Work In-House

CMO promises 'a lot more science in marketing'

During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of…

Subway Reviews Its Creative Business, Hires Chris Carroll in Top Marketing Role

Moving fast amid Jared Fogle scandal

Damage control is working quickly at Subway. Sources said that former svp of global marketing Chris Carroll is back in the fold in a top marketing role, and the chain…

Subway CMO Tony Pace Leaving to Start His Own Shop

Departure follows Jared Fogle scandal

Tony Pace, Subway's svp and chief marketing officer, will step down on Sept. 30. After nearly a decade with the sandwich chain, Pace is leaving to start his own marketing consulting…

Why United Way Is Taking the Leap and Hiring Its First CMO

Plans to make a big digital push with millennials

Specs Current gig Evp, global CMO at United Way Worldwide Previous gig Evp and CMO at Clear Channel Outdoor Twitter @VickiLins Age 51 Adweek: How has digital changed the act of giving to United Way? Vicki…

Advertisement