Topic: cloud marketing
Adds notable data-management platform
By Christopher Heine on Feb. 24, 2014 - 4:44 PM EST
Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…
CEO says acquisition is 'most important ever'
By Christopher Heine on Jun. 4, 2013 - 11:54 AM EDT
Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…