Topic: cloud marketing

Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion

Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

Salesforce Buys ExactTarget for $2.5 Billion

CEO says acquisition is 'most important ever' has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…