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Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

February 24, 2014, 4:44 PM EST

Salesforce Buys ExactTarget for $2.5 Billion CEO says acquisition is 'most important ever'

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

June 4, 2013, 11:54 AM EDT

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