Advertisement

Topic: Clorox

Clorox Picks FCB and mcgarrybowen as Its New Agencies of Record After a Review

Household giant parts ways with DDB after 20 years

Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen. The two shops beat out Venables Bell &…

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

A spot opened up after Vevo dropped out

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37…

Damn, a Bunch of Brands Picked Up on the 'Damn, Daniel' Meme This Week

But Vans wasn't quickest out of the gate

There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can…

Can Coke Veteran Wendy Clark Add Some Pop to DDB?

Today, she becomes the agency's North American chief

Can Wendy Clark shake up the sleepy North American operations of Omnicom Group's DDB? The network has a vaunted creative reputation and remains a marquee name on Madison Avenue. Still,…

Clorox Launches a Creative Agency Review After Nearly 20 Years With DDB

Account includes a variety of brands from Glad to Liquid Plumr

The Clorox brand has launched its first creative agency review in almost two decades. That means DDB risks losing the account that allowed it to return to San Francisco in…

Clorox Explains Emoji Tweet That Many Thought Was Weirdly Racist

One of Twitter's more bleachable moments

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet. The brand sent out…

Clorox Enters Brand Fray at Fashion Week

Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

Todd Grantham Leaves Goodby to Run DDB California

Fills role vacated by Mike Harris in June

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners. Grantham joined Goodby in 1996 and has held a series of…

DDB Seeks a New President in San Francisco

Mike Harris heads to L.A. production company

DDB is seeking a new president for its San Francisco office, as Mike Harris heads to a production company in Los Angeles. Harris (pictured here) had led the office—and a now…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Advertisement