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Topic: CLIO Awards

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

And his network’s promotional blitz

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics,…

What Powers Creative Excellence at Cannes? Oftentimes, It's Envy

'I will look at the winning work, and I will try even harder'

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised…

Global Citizen's CEO Thinks Music Is a Key Part of Wiping Out Extreme Poverty

Hugh Evans and the anthem for activism

Money can't buy a ticket to one of the hottest concerts of the year, and that's just how Hugh Evans likes it. The CEO of education and advocacy group Global…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Today’s Best Product Design Delights Users While Communicating Brand Messages

RKS’ Scott Clear on building emotional connections

Specializing is highly overrated. Burrowing into one specific area and staying there can lead to "breathing your own air," said Scott Clear, chief design and innovation officer at Los Angeles-based…

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers?

Dentsu’s Cruz-Jayme on helping women prove their worth

Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who…

Spotify's CMO on Using Data to Learn About Millennials

And what the streaming service now knows

Spotify, the Swedish service that's brought music streaming into the mainstream, has spent nearly a decade winning over millennials. Now, with 30 million subscribers and 75 million users, it's begun…

The Clio Image Awards Gets a Bigger Platform as It Joins the Main Show

Jury announced for 2016 fashion and beauty honors

The Clio Image Awards, celebrating the best in fashion and beauty advertising, will now be part of the main Clio Awards presentation honoring outstanding achievement in global marketing and communications.…

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

Looking back at Adweek's Global Agency of the Year

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is…

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