Topic: Clio

Maleficent Director Says Users Connect to Characters, Not Devices

PJ Pereira and director Robert Stromberg discuss the making of Intel’s What Lives Inside

As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same…

Clio Awards Unveils 'Super Clio' That Will Honor the Best Super Bowl Ad

Jury of industry leaders will select the game's top spot

This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event. The Clio Awards announced today it is launching…

PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative

The Clio music juror listens for authentic chords

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped,…

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing

(RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

Chandelier’s Richard Christiansen Talks Ads, Airlines and Sheep Racing

The Aussie creative who changed advertising in New York

Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing. Outback…

Clio Awards Accepting 2014 Entries

Also selects gender-equal and internationally diverse juror committee

Agencies from across the global creative landscape are invited to submit their best work from the past year—in 18 media types—for consideration by a panel of jurors for the 2014…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

'You Don't Have To Be Original But Try To Be Innovative'

Six Clio Questions with Michael Krivicka, Co-Founder Thinkmodo

Six Clio Questions MIchael Krivicka