Topic: Clint Eastwood
Type
The New King of Super Bowl Ads
With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots
If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…
Wieden, Beyond 'Halftime'
A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…
Super Bowl Ads Generate $11 Million in Free Media Impressions
Kantar Video study sees huge upside in postgame play
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…
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