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Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

Chrysler Goes From Eminem and Clint to Ron Burgundy? A fictional anchorman backs the Dodge Durango

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case,…

October 4, 2013, 1:57 PM EDT

The New King of Super Bowl Ads With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

January 21, 2013, 12:04 AM EST

Wieden, Beyond 'Halftime' A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

December 10, 2012, 12:04 AM EST

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13, 2012, 11:52 AM EST

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