Topic: Clinique

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Clinique's Global Brand Chief Connected a 48-Year-Old Brand to a New Generation

Adweek’s 2016 Brand Genius winner for health and beauty

Whether you've used its famous 3-Step System, spotted the unmistakable pale yellow of its Dramatically Different Moisturizer Lotion on your mother's vanity, or gotten a whiff of its best-selling fragrance…

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation

Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

When Not Dressing Up on Fridays, This Agency Works on Clinique and Aveda

The Barbarian Group aims for a balance of work and play

Specs Who Kevin Chan, associate creative director and Formal Friday creator (far left); Benjamin Palmer, chairman (second from left); CEO Sophie Kelly (seated, center), surrounded by Formal Friday participants What Digitally focused…