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Topic: Clif bars

How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing

Doing some good is good for business

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands…

A Look at How Many People Keep Their New Year’s Resolutions to Get Fit

Motivation wanes as time passes

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape)…

Portrait: North

Oregon shop's co-founders have found it quite easy being green

Specs Who Mark Ray, president, executive creative director; and Rebecca Armstrong, managing partner What Brand advertising and content agency Where North offices, Portland, Ore. North was born in 2006, when Cole & Weber vet…

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