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Topic: Clear Channel

Clear Channel Says Radio Hosts Are Still Relevant Findings show they have more influence than social media ads

Radio isn’t dead. It just wasn’t advertised correctly, according to Clear Channel Communications CEO Bob Pittman. “I think radio did a very poor job of marketing itself, and everybody started talking all…

April 14, 2014, 10:00 AM EDT

Clear Channel Outdoor Rolls Out New Mobile Platform ‘Connect’ San Francisco and D.C. will be the first U.S. markets

New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets…

March 26, 2014, 5:11 PM EDT

Horizon Inks $100 Million Deal With Clear Channel Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

February 6, 2014, 9:00 AM EST

MTV Founder Bob Pittman Is Our First Media Visionary Clear Channel CEO's many incarnations make him a jack of all media

Bob Pittman had no intention of putting lipstick on a pig. The native Southerner and C-suite veteran, who was semi-retired a few years ago and overseeing private equity firm Pilot…

December 15, 2013, 9:59 PM EST

Clear Channel CEO Bob Pittman Says Don’t Follow the Digital Hype Forget conventional wisdom

When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the…

November 10, 2013, 8:41 PM EST

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Tim Spengler Takes On New Clear Channel Role Was previously CEO, Magna Global

Tim Spengler has been named to the new position of president of content marketing and revenue strategy at Clear Channel Media and Entertainment. The 49-year-old was most recently chief executive…

October 21, 2013, 11:54 AM EDT

Will iTunes Radio Spark Digital Music Shakeout? Industry observers tackle Apple's impact

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t…

September 22, 2013, 10:44 PM EDT

This Agency Helped Ford Put QR Codes on All of Its Window Stickers Hipcricket offers a broad range of mobile services

Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash. Hipcricket launched in 2004 with a focus on text-message marketing, and its…

September 12, 2013, 7:03 AM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

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