Topic: Clash of Clans

Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them

'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments…

The Truth About Mobile Advertising? It’s a House of Cards

Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

NBA Star Creates Buzz With His Popular Twitter Scavenger Hunts

Golden State’s social media-savvy Harrison Barnes

Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year Base Oakland, Calif. What’s the first information you consume in…