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Topic: Claritin

Type
Here's How WPP Will Handle Sunscreen Rivals After Merck Win JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

December 16, 2014, 5:25 PM EST

This Media Agency Gets a Windfall Out of Bayer's Merck Deal Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

October 10, 2014, 12:33 PM EDT

Grumpy Cat and Friskies Shake Paws in Endorsement Deal Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

September 18, 2013, 11:31 AM EDT

Health Groups to FTC: Claritin Ain't Candy Movie tie-in shouldn't treat OTC treatment like a treat

Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse…

June 20, 2012, 12:42 PM EDT

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