Topic: Clairol

How Clairol Hair Color Went From Taboo to New You

Hair dyeing shifts from shameful secret to $1 billion bonanza

Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of…

P&G's Olympics Routine Goes Big on Digital

Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

Herbal Essences gets high on stoner chicks

After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline,…