Topic: Claire Huang

JPMorgan Chase Calls a Digital Review

Bank is a big digital spender, at more than $70m a year

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated $70-80…

JP Morgan Chase's Claire Huang Talks Digital and Mobile

Financial exec dishes on 'brand refresh' strategy

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…