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Topic: Cisco

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

7 Marketing Heavyweights Spill Huge Digital Stats

CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral

He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected

GSP spot ends where it begins

IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show.…

Will Washington Move to Quickly to Regulate the Internet of Things?

At least one regulator, sounds a note of caution

Walk the halls of the International CES and listen to tech titans like Cisco’s John Chambers and it’s easy to believe that the Internet of things is the next big…

Cisco's Chambers: 2014 Will Be an Inflection Point for the Internet of Everything

Slick keynote wows attendees

Cisco’s John Chambers did Las Vegas proud with a slick, focused keynote heralding the arrival of the Internet of Everything. Complete with celebrity schtick from Sarah Silverman and seamless demos…

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages

Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

Online Ad Fraudsters Are Stealing $6 Billion From Brands

Security firm White Ops claims 1 in 6 PCs infected by bots

The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget…

Wired Taps Real Journalists to Push Further Into Native Advertising

Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

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