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Topic: Cinema

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

Clever way of keeping audiences quiet

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around…

Check Out the Trailer That Was Just Named the Best of the Year

Wolf of Wall Street spot wins at Key Art Awards

This is it: the best trailer of the year. Or at least that's the opinion of the top awards show for advertising in the cinema, TV and video game industries. 2013's…

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day

Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

Google Lauches Model to Predict Box Office Success

Search volume foreshadows opening weekend revenues

Google has introduced a model to predict the box office success of movies based on search data, according to The Hollywood Reporter. Using YouTube and Google search patterns for movie trailers,…

Screenvision to Use TV Ad Model in Movie Theaters

Company looks to woo buyers with demo guarantees at first upfront

When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo…

Microsoft Tries for Better Cinema Ads

Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…

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