Topic: Cinema
Type
Screenvision to Use TV Ad Model in Movie Theaters
Company looks to woo buyers with demo guarantees at first upfront
When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo…
Microsoft Tries for Better Cinema Ads
Strikes branded-entertainment deal with National CineMedia
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…
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