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Topic: Cigna

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McCann Erickson Is Cigna's New Lead Creative Agency OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

June 11, 2014, 9:18 AM EDT

3 Agencies Jockey for Cigna's Ad Account HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

March 28, 2014, 12:10 PM EDT

Bravo's Top Chef Crammed With Integrations This Season Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

October 1, 2013, 12:17 PM EDT

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