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Topic: Cigna

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Cigna Unveils First Work From McCann

The ads are tagged, 'Together, all the way'

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.” The push includes 30- and 60-second ads for cable TV, a wellness website…

McCann Erickson Is Cigna's New Lead Creative Agency

OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

3 Agencies Jockey for Cigna's Ad Account

HMO spends nearly $35 million on media annually

A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources. Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies…

Bravo's Top Chef Crammed With Integrations This Season

Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

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