Topic: Chrysler
Wieden + Kennedy is preparing the next generation of management with a new global executive team. Colleen DeCourcy, the founder, chief creative officer and CEO of social media firm Socialistic,…
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…
After three decades, Sir John Hegarty and Dan Wieden are still trying to one-up each other. That was immediately clear at Cannes this summer when they took the stage together…
Wieden + Kennedy is the Bryan Cranston of ad agencies—when it comes to Emmy Awards, no one else seems to come close. The agency picked up its fourth straight Emmy…
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…
Wieden + Kennedy beat back an unusually long list of finalists to win the Grand Effie tonight for its “Imported from Detroit” campaign for Chrysler. The winner emerged from a pack…
The second half in America has apparently begun. Chrysler is rolling out four new TV commercials from Wieden + Kennedy this weekend that extend the theme—introduced with the "It's Halftime…
