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Topic: Chrysler

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad No comment on Billboard report

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to…

January 30, 2014, 11:29 AM EST

Italian Imports Always Sell—Unless They're Cars Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

January 9, 2014, 7:26 AM EST

How Olivier François Is Fixing Fiat for Its Return to America Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

November 17, 2013, 9:51 PM EST

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

Ad of the Day: Chrysler Calls on Hometown Hero Miguel Cabrera in Doner Spot The road to greatness

Chrysler loves a good Detroit story. (Eminem! Iggy Pop! John Varvatos!) And right now, with the Detroit Tigers battling the Red Sox in the American League Championship Series, the team's…

October 18, 2013, 9:22 AM EDT

Coke, Chrysler, Walmart Lean Into Larger Causes It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

October 4, 2013, 5:30 PM EDT

Chrysler Goes From Eminem and Clint to Ron Burgundy? A fictional anchorman backs the Dodge Durango

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case,…

October 4, 2013, 1:57 PM EDT

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Organic's Thomas Says Context Is King When Analyzing Data Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

March 27, 2013, 1:00 PM EDT

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

March 6, 2013, 1:12 PM EST

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