Topic: Chrysler

Jim Gaffigan on the Best Ad Campaign He Ever Shot—and Nobody Saw

Comedian talks Facebook Live and Stranger Things

Specs Age 50 Claim to fame Star and co-creator of The Jim Gaffigan Show on TV Land (Sundays, 10 p.m.); currently appearing in the Fully Dressed Tour Base New York Twitter @JimGaffigan Adweek: What's the…

The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years

High points from a classic agency-client team

Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that…

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive

The digitally minded leader has his finger on the pulse

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets…

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a…

Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads

And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

Big Brands Jump on Flipboard's New Video Ads

Including Jack Daniels, Gucci and Chrysler

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci,…

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads

Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…