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Topic: Chrysler

Chrysler Celebrates Being American by Making You Think It's German or Japanese The outside-in approach

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with…

October 29, 2014, 11:45 AM EDT

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

August 6, 2014, 11:28 AM EDT

Coke's America Is Beautiful Continues to Resonate Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

February 12, 2014, 6:07 AM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Wieden + Kennedy Wins Its Fourth Straight Emmy, This Time for P&G 'Best Job' takes prize; see all the nominees here

Wieden + Kennedy is the Bryan Cranston of ad agencies—when it comes to Emmy Awards, no one else seems to come close. The agency picked up its fourth straight Emmy…

September 17, 2012, 9:42 AM EDT

Chrysler Follows 'Halftime' Ad With 4 New TV Spots W+K continues theme of battling adversity

The second half in America has apparently begun. Chrysler is rolling out four new TV commercials from Wieden + Kennedy this weekend that extend the theme—introduced with the "It's Halftime…

March 30, 2012, 9:05 AM EDT

Chrysler's 'Born of Fire' Wins Emmy for Best Commercial Third straight W+K spot to win

Wieden + Kennedy has picked up its third straight Emmy Award for Outstanding Commercial—this time for Chrysler's "Born of Fire" Super Bowl spot starring Eminem. The two-minute spot was directed…

September 13, 2011, 10:59 AM EDT

Detroit News regrets caving to its advertiser

The Detroit News got a pretty bad black eye yesterday, when Jalopnik reported that the paper had tried to appease a dealership by watering down a review of the Chrysler…

March 17, 2011, 2:28 PM EDT

Chrysler throws down an F-bomb on Twitter

Whoever was manning Chrysler's official Twitter account on Wednesday morning apparently sucked down too much #TigerBlood before work. "I find it ironic that Detroit is known as the #motorcity and…

March 9, 2011, 5:34 PM EST

BBDO Australia cooks up 'Yes We Can' sale

Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of…

January 26, 2009, 1:06 PM EST