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Topic: Chrysler

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

August 6, 2014, 11:28 AM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

Coke's America Is Beautiful Continues to Resonate Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

February 12, 2014, 6:07 AM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Super Bowl Push Doesn’t Boost The Following Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

February 4, 2014, 1:28 PM EST

At Last, Chrysler Confirms Super Bowl Appearance 3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

January 31, 2014, 2:28 PM EST

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad No comment on Billboard report

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to…

January 30, 2014, 11:29 AM EST

Italian Imports Always Sell—Unless They're Cars Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

January 9, 2014, 7:26 AM EST

How Olivier François Is Fixing Fiat for Its Return to America Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

November 17, 2013, 9:51 PM EST

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